Hi there!
I’m Hollie.
Your new wellness BFF, founder of ToBe, and the coach who is going to help you protect your progress without sacrificing your social life.
Finally, a Coach
Who Gets It.
Our Story
ToBe exists because too many women are exhausted from chasing a version of health that was never designed to fit their actual life.
We believe the goal was never about being perfect. It was always about learning to be strong, fuelled, and calm. To be confident in your choices, proud of how you show up, and present for the moments that actually matter.
ToBe exists because too many women are exhausted from chasing a version of health that was never designed to fit their actual life.
We believe the goal was never about being perfect. It was always about learning to be strong, fuelled, and calm. To be confident in your choices, proud of how you show up, and present for the moments that actually matter.
ToBe is for real women, living real lives (the good, the bad, and the chaotic) who want to feel confident in their bodies without it taking over their entire existence. Women who are constantly putting everyone else first, and who deserve a space that finally puts them first instead.
We honestly believe imperfect consistency wins every single time, and that real, lasting progress is built on small, doable actions — not obsession.
No rigid rules, no missing out. Just sustainable progress, unconditional support, and self-trust.
We keep it simple, we do it together, and we help you build habits you can truly be proud of.
Coaching Built On Evidence, Delivered With Empathy.
Driven by evidence and a passion for helping women thrive, I’ve spent the last two years immersing myself in the world of habit transformation. Since 2025, I’ve had the honor of coaching 53 women, helping them build habits they’re actually proud of.
How I Got HereYour wellness BFF, founder of ToBe, and the coach who is going to help you protect your progress without sacrificing your social life.
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We Do Things Differently.
Progress is built on showing up on the messy weeks, not just the perfect ones.
We embrace imperfect consistency.
We build self-trust,
not obsession.
No food anxiety, no starvation, and no rigid tracking that drains your energy.
We play
the long game.
Simple, daily habits stacked over time will always outlast an extreme 12-week crash diet.