Build Habits ToBe Proud Of,
Without Missing The Moments
That Matter Most.

Tailored 1-on-1 online coaching, realistic meal plans, and workout routines designed for real life.
No rigid rules. No missing social dinners. Just sustainable progress.

Lets Chat

Realistic Nutrition: Custom meal plans & nutrition guidance, enjoyable, flexible & without restriction.

Accountability & Support: Frequent 1:1 check-ins & messaging to navigate real life, busy weeks and to adapt and support you as things change.

How It Works

Welcome to where enjoyment meets results.

This is your ultimate support system, minus the judgment and the rigid rules. We focus on simple, realistic steps that protect your peace and your social life.

Here is exactly what you can expect when we work together:

  • Frequent 1:1 check-ins to navigate real life, busy weeks and to adapt and support you as things change.

  • Custom meal plans & nutrition guidance, enjoyable, flexible & without restriction.

  • Customised training plans built to give you energy, strength & that fit into your schedule.

Flexible Training: Personalised training plans built to give you energy & strength, that fit into your busy schedule.

  • Access to our private community of like minded women, monthly challenges, & simplified education.

Community & Education: Access to our private community of like minded women, with monthly challenges & simplified education.

To Be Confident. To Be Proud. To Be Present.

To Be Confident. To Be Proud. To Be Present. 

Fitness that 
fits your life

Not the other way around.

Love dinners and drinks with friends, but feel like it completely derails your progress? Constantly putting everyone else's needs first, leaving yourself at the bottom of the to-do list? Tired of tracking every single gram and ready to move away from rigid, obsessive rules?

You don't need more restriction.
You need a sustainable, life-first approach.

Get Started

Designed ToBe Sustainable.

We don't chase optimisation, restriction, or obsession. We build simple, sustainable habits so you can finally feel calm, proud, and able to be present.

IMPERFECT CONSISTENCY
ALWAYS WINS

SELF TRUST
OVER OBSESSION

SIMPLICITY DRIVES
RESULTS

To Be Calm. To Be Balanced. To Be Transformed.

To Be Calm. To Be Balanced. To Be Transformed.

  • "You always seem to know the exact right things to say that make me feel like I'm doing so much better than I think I am so thank you!"

    — Bronte, ToBe Client

  • "Your encouragement and accountability is genuinely helping me every week. There's honestly no way I've been even a 10th as committed to training without you."

    — Camille, ToBe Client

  • "Thank you sooo much for all your help and guideance these last few months! I really appreciate everything you've done for me and have enjoyed having you in my corner"

    — Molly, ToBe Client

  • "Hollie is an incredible and passionate fitness coach. Not only did she give me the motivation and energy towards reaching my goals, l really valued from the knowledge she provided for me."

    — Paige, ToBe Client

  • "You have truely helped me mentally and physically with the gym and building good food habits and that it's not a bad thing to be eating high cals"

    — Shannen, ToBe Client

  • “You speak so much sense and knock me back into reality! I have a bad habit of thinking I’m failing and not being very kind to myself, so working on this is something I need to do and just accept that life gets in the way and there is no such thing as perfect in every aspect of life!”

    — Emma, ToBe Client

Ready ToBe Transformed?

No matter where you are starting from, we have a coaching tier built to fit your schedule and your budget.

Let’s work together to find your perfect match.

Get Started

Frequently Asked Questions. Frequently Asked Questions.

Frequently Asked Questions. Frequently Asked Questions.

  • Absolutely! Whether you’ve never stepped foot in a gym or you’re a seasoned pro, the ToBe approach is designed for you. We focus on 'imperfect consistency' and small, doable actions, not perfection. I’ll meet you exactly where you are and help you build a routine that fits into your life, not the other way around.

  • That’s exactly why ToBe exists. We don't chase rigid, 'perfect' routines because they rarely last in the real world. We focus on building habits that are flexible enough to handle the good, the bad, and the chaotic days. You’ll learn how to stay on track even when life feels busy, without the guilt or the need for an 'all-or-nothing' mentality.

  • Not at all. There are no 'good' or 'bad' foods here. We focus on fuelling your body to feel strong, energised, and calm. You’ll learn how to fit the meals you love into your lifestyle without a second of shame. The goal is to build a healthy relationship with food, not a restrictive one.

  • We focus on quality, not quantity. Because our habits are small and sustainable, you don’t need to overhaul your entire existence. We’ll find a balance that works for your schedule, whether you have 20 minutes a day or a few hours a week. It’s about building momentum, not adding another chore to your to-do list.

  • I offer four tiers of coaching, ranging from full-support 1:1 mentorship to self-led plans, so we can find the perfect 'fit' for your goals and budget. You can see the full breakdown of each tier in our ‘services’ section. Don’t see what you’re looking for? Send me an email and let’s chat it through!

  • That is completely fine! We’ll figure it out together. Start by applying for the option that feels most comfortable, and during our initial intake, we can discuss your goals, budget, and current season of life to ensure we have you on the perfect path. We can always adjust your plan as you grow.

  • It happens to everyone. Life doesn't pause for your goals, and neither do we. Off weeks, busy seasons, social events, they're part of real life, not a reason to start over. My job is to help you get back to it without guilt or judgment.

    Here's what our client Anthea had to say:

    "I have been working with Hollie for well over a year now. She is an extremely supportive, knowledgeable and encouraging coach. Nothing is a problem. She is quick to reply to any questions. She has helped me to transform my body with her program, and helped me to navigate my nutrition which has always been a challenge for me. She is supportive if you are struggling and never makes you feel 'bad' if you are having a few off weeks. If you are looking for someone who is practical, kind, supportive and knows her stuff I can highly recommend starting your journey with Hollie.”